Central Lechera Asturiana, the third most-chosen brand by Spanish consumers and the first in dairy

  • The dairy brand is present in six out of every ten Spanish households.
  • Over 100 million consumer contacts.

According to the Brand Footprint 2021 study, prepared by consulting firm Kantar Worldpanel, Central Lechera Asturiana has become the third most chosen brand in Spain and the leading dairy brand, rising one place compared to the same study in 2020.

The Capsa Food brand is also the only to have grown among the top five that occupy this ranking, reaching 104 million consumer contacts or CRPs (compared to 96 in 2020) and being present in 61.9% of Spanish households (increasing by almost 6% over last year).

This data confirms its success among consumers, entering the three most chosen (along with Coca Cola and El Pozo) and is the most consumed dairy brand by Spanish consumers.

With this data, CAPSA FOOD, through its brands, is the leading company with Spanish capital in the ranking of companies present in the consumer shopping basket.