- The new cartons and caps reinforce the dairy company’s commitment to sustainability.
- With this measure, its carbon footprint can be reduced by approximately 20%, using packaging made from fossil-based plastic.
Central Lechera Asturiana continues with its commitment to care for and respect the environment by creating sustainable packaging that reduces its impact on nature.
The dairy brand will launch new milk cartons with caps made from sugar cane in order to reduce its carbon footprint as much as possible.
The plastic of the cap and of part of the layers also ensure the preservation of the products in their plant-origin packaging. The cultivation of these raw materials, such as the wood from which FSC cardboard and sugar cane are obtained, absorbs CO2, thus reducing the carbon footprint by approximately 20% compared to packaging made with fossil-based plastic.
More than 70% of the Central Lechera Asturiana cartons that consumers can purchase in supermarkets are made of cardboard that comes entirely from responsible and sustainable crops certified by FSC.
The plastic contained in the containers incorporates polymers made from sugar cane from certified responsible crops. They also have a very thin layer of aluminium, which is necessary to guarantee the preservation of the products without cold.
Finally, the plastic cap is also based on the sugar cane plant, which is grown sustainably to reduce CO2 emissions as much as possible and fight against the greenhouse effect and the destruction of the environment by reducing the use of fossil fuels.
This new initiative is framed within the company’s Comprehensive Sustainability Plan, whose environmental objective is to achieve carbon neutrality from the farm to table by 2035.