This week, CAPSA FOOD, together with its partners, increased the capital of the isotonic drinks company that manufactures the RAW Superdrink product made from 100% organic ingredients. It has thus reinforced its position as a shareholder, raising its shareholding from the initial 10% to 25%, within the framework of its commitment to new businesses and within its 2017-2020 Strategic Plan.
RAW Superdrink is the first organic isotonic drink on the market, launched in October last year, that is low in calories, gluten free and suitable for vegans. It is a “clean hydration drink” that does not contain any added sugars, artificial sweeteners or artificial ingredients.
It comes in four flavours and is distributed in supermarkets and local shops, mainly in Barcelona. These isotonic drinks can also be purchased through the brand’s website.
By the end of 2018, RAW had reached more than 700 points of sale, presenting a positive evolution, which has resulted in CAPSA FOOD reinforcing its position as a company that takes on new international challenges. France will be the first international market into which RAW SUPERDRINK will be introduced from next month, with positive expectations. In this international plan, presence is also planned in Germany, the Netherlands and the United Kingdom.