Customers
Committed to food and consumer health
We offer healthy natural products and services to improve the health and quality of life in the framework of Sustainable Development.
Committed to nutrition
01
We undertake to respect the natural essence of our products.
At Central Lechera Asturiana, we are committed to preparing our products using natural methods, respecting their essential ingredients as far as possible, and only using those that are indispensable. Therefore, 99% of our product portfolio is free of additives and artificial ingredients.
02
We are committed to developing healthy products that contribute to a healthy and balanced diet.
We are constantly striving to reformulate our products, by reducing fat and sugar, in order to provide the consumer with healthy food that forms part of a balanced diet. Currently, 99% of our products do not contain sugar or added sweeteners.
03
We are committed to providing clear and transparent nutritional information.
We therefore put our lists of ingredients on the front of our packaging, as part of our policy for clear labelling and conveying clear and straightforward messages on all our communication media.
04
We are committed to developing products adapted to different needs.
We offer healthy products adapted to different health needs, providing consumers with more personalised nutrition, which improves their health and their quality of life.
05
We are committed to driving initiatives that help to get consumers to adopt healthy lifestyles.
We organise different educational activities to foster knowledge about eating well and the importance of physical activity as fundamental aspects, for a healthier population in different target groups: children, consumer and employees.
06
We are committed to promoting nutritional dissemination.
We actively work with health professionals in order to facilitate our outreach to the population on the common theme of health. Furthermore, we take part in medical conferences and work with scientific societies. We foster a healthy lifestyle by means of our products with their scientific evidence, showing their effectiveness. The nutrition website and Nutritional Advice Service make it possible to access useful and direct information within easy reach, by providing users with tools to help improve their nutritional habits.
07
We are committed to driving nutritional research.
By supporting research in the field of nutrition and food through the Nutrition Professorships established with the Complutense University of Madrid and with Murcia University. Our research is ongoing to improve the health and wellbeing of the individual, by developing and offering products adapted to the needs of the market and of the consumer, and based on scientific evidence. We drive research through the Hippocrates International Medical Research Award.
08
We are committed to sustainable and responsible advertising.
With real advertising, showing the values of the Company, our principles as a brand and the whole value chain, with our unique way of working, from our farmers until our products reach the consumers’ table.
We contribute to people's wellbeing.
We support social actions because we want to stand alongside the people that need us.
'Central Lechera Asturiana' Women's Race
For 20 years, we have been involved in this project that gathers together over 100,000 women who run in each edition to support different charity projects.
Foodbank Foundation
We help the neediest by regularly donating products – as we have done for many years – to the Foodbank Foundation. This action also bolsters our commitment to stopping food waste.
Leadership in dairy brands, quality and innovation Peñasanta food corporation.
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